Did you know? If you want to advertise for or against a municipal candidate during an election you must register as a Third Party Advertiser.
The Municipal Elections Act, 1996 sets out a framework of rules for third party advertising.
A Third Party Advertiser is an individual person, corporation or group who advertises to promote or oppose a registered political participant.
The meaning of “third party” in this context means a person or entity who is not a candidate.
Third party advertising is separate from any candidate’s campaign, and must be done independently from a candidate. Any advertisements or materials that are made and distributed by a candidate, or under a candidate’s direction, are part of the candidate’s campaign.
Third party advertising is a way for those outside of the candidate’s campaign to express support of or opposition to candidates and to try to persuade voters to vote a certain way.
A third party advertisement is an advertisement in any broadcast, print, electronic or other medium that promotes, supports or opposes a candidate. Advertisement includes traditional ads as well as materials such as brochures or signs.
The Third Party Advertisers Guide, created by the province of Ontario, provides information about who can register to be a third party advertiser, what registration allows them to do, and the rules that third party advertisers must follow.
Please email elections@mississippimills.ca to schedule an appointment to obtain a Third Party Advertiser registration package or for questions regarding Third Party Advertising.
